Customers = Audiences
With all the new devices and media platforms, to truly engage customers with added value content they want to be entertained. Brands that will succeed in the 21st century will be those that embrace this role of becoming entertainers and focus not on converting customers but building audiences.
Audiences love storytellin. Audiences expect to be entertained, and they respond to stories. Yes, marketers already tell stories, but with multiple media platforms and connected customers, there are greater opportunities to produce narrative experiences that exude the core essence of brands. Such brand experiences invite audiences to engage and participate at a much deeper, loyal level.